Occasion Wear
Every day, every occasion both big and small this summer is an opportunity to put something on that makes you happy. From modern leather sandals to...
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June: The Best
JUNE: THE BEST (CURATED BY US) THE BEST SUMMER WEEKEND STYLE There are around 12 weekends this summer and double the number of occasions to trave...
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SUMMER OF FUN
PF22 CAMPAIGN: SUMMER OF FUN Bring on the days that turn into nights, the trips that make memories and the outfits that call for celebration. Built...
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May: The Best
THE BEST (CURATED BY US) From the days that turn into nights to the trips that make memories, we love summer. So, this month, we’re bringing on the...
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FRĒDA WOMAN: STACY LONDON
We’re pleased to introduce stylist, author and entrepreneur, Stacy London as this month’s FRĒDA Woman! Notably known for her appearances as a styl...
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APRIL: THE BEST (CURATED BY US)
With Earth Day on the horizon and Mother’s Day just around the corner, we’re celebrating moms of all kinds this month with the best gifts for our ...
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Tablescaping with Sophie Gray
As the weather warms, we’re looking forward to entertaining both indoors and outside. We sat down with Sophie Gray to talk about her favorite tips ...
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TEAM FREDA
We are so happy to introduce you to some of the women behind FREDA SALVADOR. They were kind enough to share a little bit about what women supporti...
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FRĒDA WOMAN: SOPHIE GRAY
Can you start by telling us a little about yourself and Sophie James Wine? My name is Sophie and I am a mama to 3 amazing little girls and I run S...
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MARCH: THE BEST (CURATED BY US)
We say ‘the best’ a lot. “Have the best day.” “I just listened to the best podcast.” “I found the best vintage store.” So much so we decided to tu...
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SS22 CAMPAIGN: THE BEST EVERYDAY
It’s the simple things. From lingering at lunch with friends and family to finding the silver lining in the grind, we love the moments where we st...
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FRĒDA Woman: Alli Webb
Introducing FRĒDA Woman: Alli Webb CAN YOU START BY TELLING US A LITTLE ABOUT YOURSELF? YOUR BACKGROUND, WHAT YOU DO, AND WHAT HAS LED YOU TO WHA...
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FRĒDA Woman: Carissa Potter
Introducing FRĒDA Woman: Carissa Potter CAN YOU START BY TELLING US A LITTLE ABOUT YOURSELF? YOUR BACKGROUND, WHAT YOU DO, AND WHAT HAS LED YOU ...
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