A MARKETPLACE FOR FEMALE FOUNDED GOODS
Each product is unique and story inspiring. Building community and supporting women owned brands was the inspiration behind starting the marketplace. In addition to selling products, we will feature each founder so you can learn about her story. We will continue to add to the Forum by launching new female founders and products as we discover them. Have a recommendation? We’d love to hear from you.
PEOPLE I'VE LOVED
PEOPLE I'VE LOVED
Meet Carissa Potter, founder of People I’ve Loved, a small printmaking shop located in Oakland, California. Specializing in handprinted objects, Carissa’s stationary lines embrace every emotion in its most authentic form.
We collaborated with Carissa to bring you two special gifts this season: a card deck and a holiday card collection that features an exclusive card made just for us!
Paloma Tenorio is a 24-year-old vintage curator, upcycler, designer and co-owner of the Sausalito boutique, Baba Yaga. A self-taught artist and maker, her design and upcycling work is a mix of sewing, hand-embroidery and illustration to re-imagine older pieces and materials.
We have been obsessed with her upcycled doodles for years and asked her to make an exclusive EDA Canvas adorned with her iconic black line drawings as well as five one-of-a-kind, elevated vintage pieces available now on FRĒDA Forum.
Click here to learn more about Paloma Tenorio.
Please meet Laura Gelvez founder of Candelario, a sustainable jewelry line that arose from an ideal balance of passion, joy, and creativity.
We collaborated with Laura to bring you your new summer must-have anklet! Each piece has been made using recycled resin and offers the wearer the opportunity to connect to the energy and magic, "always attracting good vibes.”
Click here to learn more about Laura Gelvez.
Please meet Amber Lewis, founder of Amber Interior Design, SHOPPE AMBER INTERIORS, All Sorts Of, and author of Made For Living. "As pioneer of the white-wall, laid back California aesthetic, Amber’s eclectic design approach and affinity for found objects has made her a household name. Amber imbues a bit of California eclectic in all of her projects, but craves a design challenge and opportunities to show off her ever-evolving style."
We collaborated with Amber on a limited edition candle that combines the woodsy aroma of SANTAL with the fresh, minty pine of EUCALYPTUS for a scent reminiscent of California - home to both FREDA and SHOPPE AMBER INTERIORS.
Click here to learn more about Amber
BORN TO ROAM VINTAGE
BORN TO ROAM VINTAGE
ABOUT BORN TO ROAM VINTAGE
Please meet Irayna Basta Kennedy, Founder of Born To Roam Vintage.
Born to Roam is a curated collection of men and women's vintage clothing made between the 1960s and 1990s. All pieces are inspired by a deep love of California subcultures.
Click to learn more about Irayna and BTR Vintage.
ABOUT FREEDOM APOTHECARY
Please meet Bonkosi Horn and Morrisa Jenkins, Co-Founders of Philadelphia based beauty and wellness company, Freedom Apothecary. Bonkosi and Morrisa joined forces to create a space for women to empower women. They create their own products under the Freedom Apothecary label but also provide a platform for other female-founded brands.
Click to learn the story behind Bonkosi and here to learn the story behind Morrisa.
ABOUT OMBIA STUDIO
Please meet Cristina Moreno, Founder of Ōmbia Studio.Ōmbia Studio is a collection of handbuilt objects, especially ceramics.
“I immediately fell in love with the design process and the medium. It was the first time I was able to create with my hands in a very long time. The process of handbuilding with clay is so meditative and the possibilities are endless.”
Click to learn more about Cristina and Ōmbia Studio
ABOUT MILLROAD STUDIO
Please meet Lisa Tornello of Millroad Studio. Millroad is a boutique interior design firm located in Marin County, California that produces handcrafted, small batch, naturally dyed textiles and lifestyle products. In addition to products, Lisa teaches creative workshops centered around Indigo dying and says “when you dye these fabrics alone it's meditative, when done with others it’s uplifting.”
Click to learn more about Lisa Tornello and Millroad Studio.
ABOUT LINDA FAHEY, YONDER
Please meet artist Linda Fahey of YONDER, a shop and studio located in San Francisco. Linda makes her own line of ceramics that are inspired by life lived by the coast. Her ceramics can be found at design-focused stores nationally and internationally. YONDER studio is an open space that encourages exploration, innovation, and collaboration. Customers, artists and friends come together for conversations and creating.
Click to learn more about Linda Fahey and YONDER.